It’s certainly been a meteoric rise - Eddie is a major player in the dance music scene, having just been titled one of the ‘New Superstar DJ’s’ by Mixmag and ranked number 9 in its world top DJ’s of 2009, as well as voted top 20 for 4 consecutive years in the DJ Mag top 100 DJ’s poll.
To understand how all this has happened so quickly you have to see Eddie in a club. Fundamentally when everything else is swept away, DJ-ing is about making the dance floor erupt. Few possess the same incendiary talent as Eddie. Behind the mixer he seems frenetic, a hive of activity. Constantly manipulating the music with lightning cuts, layers of effects and slick scratches, he makes you question both your eyes and ears. Playing tracks from across the musical spectrum – trance, techno, house and electro – he harnesses the energy of every beat, synth, hi-hat, squelch and squeak, making each sound stand out and yell at the people on the dance floor. As the music thunders along he bounces to each twist and turn in the track, interacting with the crowd in a highly visual performance, connecting with them, compelling them to dance.
Eddie reached into millions of UK homes with his own BBC Radio ONE show from 2003 – 2008, along with seven essential mixes, now in 2009 Eddie broadcasts to millions of worldwide listeners via his new syndicated radio show – FIRE IT UP RADIO
Using his technical expertise to generate energy and manipulate new sounds his peers also acknowledge him as one of the leading innovators when it comes to using technology to push boundaries. As Paul Van Dyk pointed out, technology completely changed what clubbers could expect to hear from the most cutting edge DJ’s: “Now kids just use them, for example, Eddie Halliwell — what he does with those Pioneer CD players is f*cking nuts! He had no hesitation; he just went for it and has probably got the best out of the machine”. Tiesto has also always shown great support to Eddie and recently labeled Eddie as a ‘Legend,’ in an interview with DJ Magazine!
The world’s leading DJ equipment manufacturer, Pioneer, used Eddie to help develop the “DJM-909” (the world’s first digital scratch mixer) and more recently the revolutionary new PIONEER CDJ2000. Eddie is part of an elite group of forwarding thinking DJ’s who have been selected to work alongside the Pioneer development team.
Eddie’s new concept ED-IT (Eddie DJing with Integrated New Technology), that launched in August 2009 at Creamfields, showcases just how creative and mind blowing his performances can be – using only the freshest equipment to edit and remix music live on stage, accompanied by a full interactive visual display and stage show.
2010 is set to be another storming year for Eddie, starting with a bang in Sydney on New Years Eve, followed by a two-week tour of Australia and New Zealand with Summadayze. Its full steam ahead with another full on year of world tours scheduled, more ED-IT dates, Ibiza residencies, album releases, live broadcasts from Eddie’s global gigs on Fire It Up Radio, a new podcast and much much more